Yared Coding School Blog - Digital Marketing, Coding & Data Analytics Tips for Ethiopia

Social Media Management

Social media isn’t about tricks; it’s about understanding human behavior in digital spaces. You now know the myths, the hidden systems, and the unspoken tactics. In our next session, we’ll turn this knowledge into actionable strategies.

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4 min read
Social Media Management

Part 1: Clearing Up 5 BIG Confusions

1Confusion 1: "Organic Reach is Dead"

Reality: Organic reach (free visibility) isn’t dead—it’s just HARDER. Platforms reward content that keeps people engaged.

  • Example:
  • Bad: Posting "50% OFF SALE TODAY!" with a product photo (gets lost in the noise).
  • Good: Posting a video showing how your product solves a problem.
  • "Struggling with oily skin? Watch how our cleanser balances it in 30 seconds → [Video]"
  • Why it works: It educates, entertains, and encourages comments ("Does this work for acne?").

2Confusion 2: "You Need to Be on EVERY Platform"

Reality: Spreading yourself thin = weak results. Focus where YOUR audience lives.

3Confusion 3: "Going Viral = Success"

Reality: Virality is RANDOM and short-lived. Consistency + Value = Real Growth.

  • Example:
  • Viral Fail: A cat meme gets 100K views, but only 10 people visit your pet store website.
  • Sustainable Win: Posting weekly "Pet Care Tips" videos. Only 1K views, but 200 people sign up for your newsletter (real leads!).

4Confusion 4: "Follower Count Matters Most"

Reality: 1,000 engaged fans > 100,000 inactive followers.

  • Example:
  • Account A: 50K followers, 50 likes/post.
  • Account B: 5K followers, 500 likes + 30 comments/post.
  • Who wins? Account B. Brands will pay MORE to reach their highly engaged small audience.

5Confusion 5: "Scheduling Tools Mean I’m Done"

Reality: Tools are for planning. REAL-TIME engagement is non-negotiable.

  • Example:
  • Bad: Scheduling posts for the week, then ignoring comments/DMs.
  • Good: Scheduling posts Monday morning, then spending 20 mins/day:
  • Replying to comments ("Thanks! What color did you get?"
  • Answering DMs ("Yes, it ships to Canada!")
  • Liking fan photos tagged @yourbrand.

Part 2: Deep Dive – How Social Media REALLY Works

1Algorithms Aren’t Evil (They’re Picky)

What they love: Videos people watch fully, posts that get saved/shared, conversations in comments.

  • Example in Action:
  • Instagram Reel Idea: "3 Quick Hairstyles for Work (Slide 3 is my fave!)".
  • Why it wins: People watch to see #3 (high watch time), save it for later, and tag friends ("Try #2!").

2Community > Audience (The BIG Shift)

Stop Broadcasting, Start Conversing.

  • Example:
  • Old Way: Posting "New coffee flavors out now!"
  • Community Way:
  • Post 1: Poll: "Which NEW flavor should we launch? A or B?"
  • Post 2: "You chose A! Meet the farmer who grew these beans → [Video]"
  • Post 3: Share user photos with #MyMorningBrew + feature them!

Part 3: Secret Sauce – Pro Tips You Can Use TODAY

1Tip 1: The "Content Pillar" System (Beat Creative Burnout)

The "Content Pillar" system is a strategic framework for organizing and creating content, particularly in digital marketing. It involves identifying broad, overarching themes (the "pillars") that are central to a brand's message and audience interests. These pillars then guide the creation of diverse content formats across various channels, ensuring consistency, relevance, and strategic alignment.

2Tip 2: The "Engagement Booster" Formula

The engagement rate is used to measure the level of interaction by followers from content created by a user. It is calculated as total engagement divided by total followers, multiplied by 100.

  • Step 1: End posts with a SPECIFIC QUESTION.
  • Weak: "Thoughts?"
  • Strong: "Which tip will you try first? Tell me below 👇"
  • Step 2: Reply to the FIRST 10 COMMENTS fast (tells the algorithm "people are talking!").
  • Step 3: PIN a fun comment to the top.
  • Example: Pin your reply: "PS: Tag someone who needs to see Tip #3!"

3Tip 3: "Sleeper" Analytics That Matter

  • Track SAVES/SHARES: More important than likes!
  • High Saves? = Useful "evergreen" content (reuse it!).
  • High Shares? = Relatable/emotional content (make more!).
  • Check "Link in Bio" Clicks: Use free tools like Linktree or Beacons to see what people click

4Tip 4: Post Timing Hack

  • DON’T: Post at peak times (9 AM, 5 PM).
  • DO: Post 1 HOUR BEFORE peak times.
  • Why? Algorithms need time to "test" your post before pushing it widely.
  • Example: Post at 7:45 AM for the 9 AM commute scroll.