Career Track — Get Hired as a Digital Marketer — Digital Marketing Program in Ethiopia
Master Career Track — Get Hired as a Digital Marketer in 3 months — Free
Duration
3 months
Skill Level
Intermediate
Certificate
Verified Certificate
0+ students
Students Enrolled
5.0/5
Course Rating
Graduates work at:
TELECOM
CBE
HIK VISION
Learning Outcomes
Clear skills you will master by the end of this course
Run and optimize Google Ads and Meta Ads campaigns professionally
Set up GA4 and interpret data to report campaign performance
Build a professional portfolio with real case studies
Earn Google and Meta digital marketing certifications
Write job applications and pass digital marketing interviews
Implement SEO and SEM strategies that drive measurable traffic
Create and present client-ready campaign reports in Looker Studio
Course Syllabus
Detailed week-by-week learning roadmap
1The Digital Marketing Career Landscape
1
The Digital Marketing Career Landscape
Roles, salaries and career paths in digital marketing — local and global — and how to position yourself to get hired fast
2Google Ads — Search, Display & YouTube
2
Google Ads — Search, Display & YouTube
Campaign structure, keyword research, bidding strategies, Quality Score, ad copywriting and performance optimization across all Google Ads formats
3Meta Ads — Facebook & Instagram
3
Meta Ads — Facebook & Instagram
Building Meta campaign funnels — awareness, consideration, conversion — with precise audience targeting, creative testing and retargeting strategies
4SEO & SEM — Getting Found on Google
4
SEO & SEM — Getting Found on Google
Keyword research, on-page SEO, technical SEO basics, link building and how to run SEM strategies that complement organic growth
5Google Analytics 4 (GA4) & Conversion Tracking
5
Google Analytics 4 (GA4) & Conversion Tracking
Setting up GA4, configuring events and goals, reading reports and diagnosing which channels actually drive sales — not just traffic
6Email Marketing & CRM
6
Email Marketing & CRM
Building email sequences in Mailchimp and HubSpot — welcome flows, cart recovery, lead nurturing — and managing customer relationships at scale
7Campaign Reporting with Looker Studio
7
Campaign Reporting with Looker Studio
Building live dashboards that show clients and employers exactly what is working — connecting Google Ads, GA4, Meta and Social data into one professional report
8Conversion Rate Optimization (CRO)
8
Conversion Rate Optimization (CRO)
A/B testing, heatmaps, landing page optimization and UX fixes that turn more visitors into leads and buyers — a skill employers pay a premium for
9Portfolio Building & Case Studies
9
Portfolio Building & Case Studies
How to document your projects into employer-ready case studies — even with no client work yet — and build a portfolio site that gets you interviews
10Certifications, Job Applications & Interviews
10
Certifications, Job Applications & Interviews
Completing Google Skillshop and Meta Blueprint certifications, writing winning CV and cover letters for DM roles, and how to pass technical digital marketing interviews
Yared Kebede
Certified Digital Marketing Expert
Yared is a Google-certified Digital Marketing Professional with years of experience helping Ethiopian businesses grow online.
Learn more about your instructorFrequently Asked Questions
Everything you need to know about the course
Can I get a remote digital marketing job from Ethiopia?
Yes. We cover remote job platforms, how to write proposals, and how to build a portfolio that competes internationally.
Will I get certified?
Yes. We guide you through earning Google and Meta certifications which are recognized by employers worldwide.